Features


This is where SydneyBeer attempts to add a little bit of spice to your craft beer journey.

SydneyBeer aims to tell the stories of people in the beer community who are doing interesting things.

As well as stories, you’ll find hints, tips and hopefully some insight into Sydney’s craft beer scene.

If you have an interesting beer story, get in touch.

What Types of Breweries Can The Australian Market Support?

Thankfully not all breweries are identical. As the market for independent Australian beer grows, the diversity of producers will increase. Not long ago I wrote about where the growth in Australian beer could come from. One area is a greater number ...
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Beer And Chocolate Matching

Beer And Chocolate Matching

Even for those who prefer the enamel-stripping bitterness of high IBU beers to anything remotely sweet, Easter is a time when it's hard to avoid chocolate. So it's a perfect excuse to embrace the excitement of beer and chocolate matching. Here ...
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How Can Craft Beer Grow

How Can Craft Beer Grow?

Whenever I hear discussion of saturation points in Australian beer I can’t help but think of all the ways in which beer can grow. From increased availability of independent brands to new people finding good beer, through to different sorts of ...
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Debunking The Beer Journey

Debunking The Beer Journey

It's very easy to apply the concept of "the beer journey" to all beer drinkers. In reality it's a bit ridiculous. I should hold my hands up at the start and admit that it's a concept that I've bandied about ...
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With Lion Gone Adaptability Is The Key To The CBIAs Success

With Lion Gone, Adaptability Is The Key To The CBIA’s Success

Lion and its craft brands have resigned from the CBIA. Remaining adaptable and flexible is how the CBIA can redefine and grow. As far as media releases go it was a pretty salty one. But I can sort of understand ...
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Joe Wee The Noble Hops

Joe Wee, Owner of The Noble Hops

Joe Wee is the smiling owner of The Noble Hops in Redfern. He runs a bar which prioritises both the local neighbourhood and perfect beer quality. "We’re trying to launch our own beer. That’s next. We’re going to try to ...
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American Craft Beer In Australia What Does It Mean For Local Brewers?

American Craft Beer In Australia: What Does It Mean For Local Beer?

It was recently announced that Goose Island will be Carlton United Breweries' flagship craft brand in Australia. Not only that, it will be brewed here rather than imported. This is an important step. The Chicago brewery was one of the ...
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Good beer vs well made beer

Good Beer Vs Well-Made Beer

Ask many brewers what the best beer in the world is and they’ll tell you Budweiser. Why? Because it’s incredibly well made. Like Coca-Cola, it doesn’t matter where you are in the world, if you buy a Budweiser it’s going ...
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Brewery Marketing Finding Customers Outside of Beer

Brewery Marketing: Finding Customers Outside Of Beer

There’s this tactic in marketing where you deliberately target your customer in a different space. It could be to save money on advertising, it could be to increase the chances of making a sale but the point is to make ...
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Beer ratings in retail

Beer Ratings In Retail

Retailers are increasingly using scoring systems from beer rating websites and apps as a way of promoting or selling beer. One example is The Oak Barrel in Sydney where you’ll see stickers on imported beers showing a RateBeer score (this could ...
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