Features


This is where SydneyBeer attempts to add a little bit of spice to your craft beer journey.

SydneyBeer aims to tell the stories of people in the beer community who are doing interesting things.

As well as stories, you’ll find hints, tips and hopefully some insight into Sydney’s craft beer scene.

If you have an interesting beer story, get in touch.

Joe Wee The Noble Hops

Joe Wee, Owner of The Noble Hops

Joe Wee is the smiling owner of The Noble Hops in Redfern. He runs a bar which prioritises both the local neighbourhood and perfect beer quality. "We’re trying to launch our own beer. That’s next. We’re going to try to ...
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American Craft Beer In Australia What Does It Mean For Local Brewers?

American Craft Beer In Australia: What Does It Mean For Local Beer?

It was recently announced that Goose Island will be Carlton United Breweries' flagship craft brand in Australia. Not only that, it will be brewed here rather than imported. This is an important step. The Chicago brewery was one of the ...
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Good beer vs well made beer

Good Beer Vs Well-Made Beer

Ask many brewers what the best beer in the world is and they’ll tell you Budweiser. Why? Because it’s incredibly well made. Like Coca-Cola, it doesn’t matter where you are in the world, if you buy a Budweiser it’s going ...
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Brewery Marketing Finding Customers Outside of Beer

Brewery Marketing: Finding Customers Outside Of Beer

There’s this tactic in marketing where you deliberately target your customer in a different space. It could be to save money on advertising, it could be to increase the chances of making a sale but the point is to make ...
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Beer ratings in retail

Beer Ratings In Retail

Retailers are increasingly using scoring systems from beer rating websites and apps as a way of promoting or selling beer. One example is The Oak Barrel in Sydney where you’ll see stickers on imported beers showing a RateBeer score (this could ...
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Beer Launch Events

Turning Beer Launches Into Events

People have a thirst for fresh beer and breweries are realising they can tap into this opportunity by turning beer releases into events. Boatrocker from Victoria made an impact when they launched their barrel aged imperial stout, Ramjet, on its own ...
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Hottest 100 Craft Beers 2016

Hottest 100 Craft Beers Of 2016

The GABS Hottest 100 Aussie Craft Beers of 2016 were announced on Australia Day. In now annual tradition it generated plenty of debate. Here’s a look at the popular vote through a Sydney lens. You can view the full GABS ...
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Creek & Cella meat plate and Kriek De Ranke

Restaurant Beer Lists

It’s time for restaurants to stop babying customers. The average beer list is just not up to scratch and I’m calling on restauranteurs to do more. It's become a tiresome and all too predictable experience for beer lovers. A restaurant ...
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Sydney's American Pale Ales

Sydney’s American Pale Ales

Sydneysiders are spoiled for choice when it comes to locally brewed, hop-forward American-style pale ales. The Aussie pale ale is a classic style. With a combination of earthy and lightly floral hops, subdued carbonation and immense drinkability, it's stood the ...
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Predictions for craft beer in 2017

Predictions For Craft Beer In 2017

Following the moderate success of my 2016 predictions, it’s worth another crack at 2017. A year ago I made a few predictions for 2016 and they were semi-successful. This year, I’ve tried to be more specific with my predictions. Leave ...
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