Philter Brewing is the project of Sam Füss, former head brewer at Young Henrys.
Philter launched while contract brewing in 2017. The distinctive Philter XPA cans soon found their way into the Sydney market wowing people with their 80’s throwback style.
The beer itself wowed too and soon there were posters advertising the XPA pasted on walls around Sydney’s inner west. The region is important to Philter. As people started referencing Marrickville more and more as the city’s and even the country’s craft beer capital, Philter was one of the names regularly cited as soon to add to the number of breweries in the suburb.
Starting a brewery is never easy but the Philter brand had an advantage in Sam Füss, an experienced brewery in Sydney’s beer landscape. Her resumé spans from time at Sydney Brewery (before it went by that name), through to head brewer at Newtown mainstays and craft beer pioneers, Young Henrys.
A name like that is enough to capture people’s attention but the beer needs to be good too. It was and the sessionable and aromatic XPA was soon followed by a session red ale.
Does What It Says On The Tin
The slogan of “seductively beer” fits with the brand and encapsulates what the brewery is trying to do. It alludes to a simplicity that people can’t help but find enticing. The 80’s branding carries connotations of own-brand beer, the kind of beer that’s labelled simply “Beer”. But it delivers so much more than that.
On starting out, the brewery got into all the right venues. Namely community inner west pubs like The Henson and The Lord Raglan, as well as popular bottle shops like Bucket Boys. There’s a crossover in customer base, encompassing both craft beer enthusiasts and casual beer drinkers. Philter beers are intended to appeal to both.
Philter is going to be one to watch in the Sydney market, while demand is surely going to come from other states. Check the Philter website for more information.